Design Philosophy

As the quality of vehicles continues to rise in all regions of the world, the importance of design as a major product differentiator has become even more critical. Visteon recognizes that excellent design is valued by consumers and that design-driven technology is valued by automakers the world over.

With industrial design studios in Europe, China, and the U.S., Visteon designers work closely with global marketing and engineering teams to create and give shape to new and exciting vehicle innovations. Visteon experts also assist vehicle manufacturers by providing a variety of technical services from color, grain and gloss management and digital modeling to full-size clay development.

It starts with understanding the vehicle manufacturer's brand and consumers. Next, customers are engaged in order to understand their unmet and sometimes unarticulated needs. Then, design teams work with internal and customer functional groups to define engineering requirements, forms and finishes.

Visteon's design team find new and innovative ways to apply technology to create inspiring solutions to complex problems that can help customers satisfy the consumer.

Additional Information
Feature Story - Innovative Brand-differentiation by Design